- A website promotes your business 24 hours a day, 7 days a week to a huge number of potential customers.
- No other advertising can reach such a large market and be so affordable, even for small businesses.
- A website provides instant information to prospective customers.
- If your website is well designed and the pages are optimised well, it will give you an edge over your competitors.
- If you refer people to your website you will not have to provide them with literature, hence saving on stationery, time and postage costs.
- Your website is the one piece of marketing material that is easy to change without a huge cost. Almost instantly, your information is visible, without the costs of re-printing new marketing material.